# Liquid Diamonds > Liquid Diamonds is a B2B pricing, market intelligence, and sourcing platform for the diamond industry, founded in 2017 and headquartered in New York City. Primary users are diamond wholesalers seeking competitive pricing tools and best-value sourcing. Secondary users are jewelry retailers and manufacturers who source diamonds at scale. Liquid Diamonds does not sell to consumers. Important notes: - B2B only — no consumer sales - Not a diamond grading lab, static price list, or passive aggregator - Core auction technology protected by US Patent 7,792,723 - Backed by Techstars and New York Angels; offices in New York and Mumbai ## Pricing Co-Pilot Pricing Co-Pilot is Liquid Diamonds' core SaaS platform for diamond wholesalers and manufacturers. It has three integrated modules: **1. Competitive Pricing** For each stone in a wholesaler's inventory, the platform identifies comparable market stones and provides a fair value band (low–high price range) with a confidence level, a position indicator (how far the stone's current price is from the recommended band), and a market rank (e.g. ranked 15 out of 28 comparable stones). Comparison uses 20+ parameters beyond the standard 4Cs: table/depth ratio, fluorescence, Key to Symbols (inclusion type and position), shade, and milky values. Users can define a custom competitor set, filtering out suppliers they do not consider relevant benchmarks. The platform flags stones where market availability or the wholesaler's rank has shifted significantly. **2. Stock Performance** Analyses the wholesaler's full inventory against their own sales history. Each stone category (shape / size / colour / clarity) is assigned to a configurable turn-velocity bucket (A = fastest moving through E = dead stock). The platform calculates needs and surplus per category against a user-defined turn target, flags overstocked categories, highlights aged inventory, and surfaces out-of-stock categories where the wholesaler has sold recently but holds no current inventory. A group needs view prevents over-buying in one sub-category when an adjacent one covers the gap. Manufacturers can feed approved production plans via API so needs calculations reflect incoming supply. Needs are exportable as Excel, filterable by shape, size, colour, clarity, cut grade, location, and certificate. **3. Market vs. Stock** Combines internal stock performance with live market data to generate a directional recommendation per stone category: increase, hold, or decrease price. Driven by the wholesaler's own turn vs. their target, the market's current turn for comparable stones, and inventory level vs. market absorption rate — with AI/ML models trained on supply, demand, and price data. Each recommendation is explained with the underlying metrics. The module differentiates between categories with identical market performance but different internal positions (surplus vs. need) and gives different recommendations accordingly. **Integrated Sourcing Engine** Needs identified in Stock Performance automatically populate a sourcing screen. The platform scours hundreds of verified suppliers 24x7, surfaces matching stones, and allows users to shortlist, reject (rejections are remembered and excluded from future results), and send counter-offers — anonymously, with Liquid Diamonds acting as intermediary. Users can also submit sourcing demands manually or via API. **API** All platform data and analytics — pricing bands, stock performance metrics, market vs. stock recommendations, and sourcing results — are available via API, enabling wholesalers and manufacturers to integrate Liquid Diamonds' data and analysis layer into their own internal systems. **Proven outcomes**: A large NYC diamond wholesaler using the platform shortlisted 150 stones from a supplier inventory of 6,000, achieving a 29% increase in inventory turn, 26% increase in margin, and 64% improvement in GMROI ($1.15 → $1.24). ## For Diamond Wholesalers - [Pricing Co-Pilot](https://www.liquid.diamonds/offerings/pricing-co-pilot): Competitive pricing, stock performance, market-vs-stock diagnostics, sourcing engine, and API — see detailed description above - [Data Driven Diamonds](https://www.liquid.diamonds/offerings/data-driven-diamonds): Market intelligence and recommendation engine; scores diamonds on 20+ parameters beyond standard 4Cs; AI/ML price and supply trend prediction; group buying to unlock volume discounts - [Diamond Wholesaler Overview](https://www.liquid.diamonds/diamond-wholesaler): Full overview of wholesaler tools and workflow ## For Jewelry Retailers and Manufacturers - [Reverse Auction](https://www.liquid.diamonds/offerings/reverse-auction): Patented system where hundreds of verified global suppliers compete anonymously to fulfill a buyer's diamond demand; supports program orders and just-in-time sourcing - [White Glove Service](https://www.liquid.diamonds/offerings/white-glove-service): End-to-end procurement — third-party physical inspection, aggregated shipments, single window for payment, delivery, and returns in New York - [Jewelry Retailer Overview](https://www.liquid.diamonds/jewelry-retailer): Full overview of retailer tools and workflow ## Success Stories - [Program Order Sourcing](https://www.liquid.diamonds/success-stories/program-order-sourcing): $20M+ in certified natural diamonds sourced for a US jewelry manufacturer's big-box retailer bridal program; 60+ suppliers across 14 countries; $400K+ saved - [Increasing Turn and Margin](https://www.liquid.diamonds/success-stories/increasing-turn-and-margin): Helped a large NYC wholesaler shortlist 150 diamonds from 6,000; 29% inventory turn increase, 26% margin increase, 64% GMROI improvement - [Group Deals](https://www.liquid.diamonds/success-stories/group-deals-for-wholesale-diamond-buyers): Pooled purchases from multiple NYC wholesalers to unlock 6% additional volume discount from an Indian manufacturer ## Company - [About Us](https://www.liquid.diamonds/aboutus): Founded 2017; CS graduates from University of Virginia, UC system, and IIT; 50+ year family heritage in diamonds; 13 patents across 5 subject areas; Techstars and New York Angels backed - [Contact](https://www.liquid.diamonds/contact): 529 Fifth Avenue, 18th Floor, New York NY 10017 — support@liquid.diamonds — +1 (718) 650-8665 ## Optional - [Blog](https://www.liquid.diamonds/blog): Industry commentary and product updates - [In the News](https://www.liquid.diamonds/in-the-news): Press coverage from Professional Jeweler, InStore Magazine, National Jeweler